TAKIS | TIME TRAVELERS

What if Takis were so intense…humanity wasn’t ready for them yet?

A group of time travelers arrive in the Middle Ages to test a theory: has the human race finally evolved enough to handle the intensity of Takis?

WHY THIS WORKS

The snack aisle is loud. Every brand is fighting for attention – louder colors, louder claims, louder everything. The result? It all starts to feel the same. So instead of competing in that space, we zag.

We embrace what Takis already is: intense, chaotic, a little unhinged.

  • Takis isn’t subtle. It’s for people who want something bold.

  • The audience skews younger. A demographic fluent in absurdity that rewards originality.

  • Shareability matters…and nothing gets shared like the unexpected.

The product is known for being extreme. Let’s make the reaction extreme.

HOW WE BROUGHT IT TO LIFE

This wasn’t just a digital trick. It was a collaboration across a network of artists we’ve built over years of directing.

  • Special Effects - custom built practical face melt

  • VFX - seamless enhancements to push us into the surreal

  • Music - original composition to build tension

  • Props & Design - tangible real world elements to sell the moment

The goal was to make something that feels real enough to believe and strange enough to remember.

HERE’S A PEEK INTO HOW WE PULLED IT OFF…

… and PROOF THAT it connects.

This concept is designed to scale: from broadcast to social first cutdowns, leaning into reactions, variations, and more“tests” of human tolerance.

After all, our time travelers would naturally continue their quest… until they found the era where we can FINALLY handle Takis.

— customer_service (Sean & Connor)